Psychology: Why do we buy such paintings

Хороший вопрос: Нужна ли младенцу отдельная комната

How do we express ourselves in the context of the objects of art we choose? This knowledge can be useful both for professionals working with interior design and for ourselves.

Anthony Baratta LLC

LMC Interiors

It would seem that the simplest and most obvious explanation is that we buy what we like and what fits into our budget. This is true. But this does not explain why we liked this particular poster, although for others it does not represent almost any artistic value (although it costs thousands of thousands of rubles). It also does not explain why some people frame the awkward and naive works of their children in drawing circles in beautiful frames.

In fact, behind our choice is a complex system of interaction of emotions, memories, associations, preferences and characteristics of your personality. Psychologists who have studied this issue have found that there are at least three main aspects that shape choice (Sprinkle, M., 2011).

  • Embeddedness in everyday life and arrangement – that is, how this graphic fits into our daily affairs.
  • Subjectivity – or what are the physical characteristics of an object that correlate with our emotions and memories, as well as with associations from the past.
  • Authorship – who is the author of the work, does his name, personality mean anything to us.

HMH Architecture + Interiors

1. Built-in
What we are talking about now – I will explain with a simple example. So, here is a photo of a kitchen-living room in a private house. There are two abstract painting samples (let’s call them “blue” and “red”). The “blue” picture can be seen only when passing by, in the direction of the dining room. Those who are sitting at the table, as well as those who are sitting on chairs, cannot see it, because it will turn out to be an angle. Those who sit on the couch (and, for example, communicate) also do not really observe it, because relative to them it is located behind and on the side. Therefore, we can say that the blue picture is built into everyday life only at the moment when you pass it by. Maybe at this moment she reminds the owners that time passes and everything changes, just like you pass from a formal room (living room) to an informal one (dining room).

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But the “red painting” is a little different matter. It is visible every time you go up or down the stairs. Moreover, behind the stairs there is a door that leads to the terrace. Therefore, every time the owners of the house, their children or guests use these parts of the house, they see a red picture. It turns out that this work of art is built into their everyday life much more.

In this room there is another picture of the same abstract type: it does not immediately catch the eye, because this is how the photographer chose the angle. But this work of art is built into the life of the owners even more than the previous two, because it can be seen not only from the corridor, from the living room, but even from the dining room and a little from the kitchen. It hangs just opposite the sofa.

Mailen design

2. Subjectivity
The second criterion is how much what is depicted in the picture is connected with our personality, emotions, character, preferences. In the example earlier, these are the very subjective, individual emotions that the red picture (possibly) evokes.

Your personal memories in connection with this drawing are the very real and hidden meaning that the image carries. A friend of mine has several acrylic ceramics drawings in the hallway depicting different views of the city of Tallinn. When I asked what exactly these pictures meant for her, the answer was: “There is a city everywhere, in which we spent a lot of pleasant time with my husband.” Here it is, the very meaning, not so much the architecture of Tallinn, how many pleasant memories.

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Carolyn reyes

There are a great many options: from associations with the one who presented the painting (warm relationship with a person), to the feeling “we are one family” when looking at a vintage photo of grandparents.

Cristin Priest {Simplified Bee}

3. Name of the author
Obviously, you may or may not know the author of the artwork (or consider this information irrelevant). The author can be not only a professional artist, but also your child, or yourself, for example. This aspect – the importance of the name and personality of the author – plays a fairly large role in the choice not only of the work itself, but also in the choice of a place for it.

With the paintings of famous authors, everything is clear: here is pride, and a sense of belonging, and a sense of one’s own awareness, etc. But other cases are even more interesting to me. For example, the arrangement for children’s drawings isn’t really just in the nursery. If we recall the criteria of subjectivity and built-in, then many will understand why children’s drawings can also be relevant in the kitchen. Because they allow parents to often think about their children in a pleasant context, for example, to recognize their abilities or creativity.

Paintings whose authorship is irrelevant to you may, in fact, represent something widespread, massive, widely used or frequently encountered, devoid of individuality. You can also, as it were, “appropriate” the authorship to yourself, believing that if you had, for example, the ability and time, you yourself would have drawn exactly the same thing.

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Ivan Skorikov

Example with photo
There are several paintings by Vladimir Burkin in this apartment. He is better known as a graphic artist, but he is also engaged in painting. Lara (the hostess of the house) bought his paintings more or less by accident, but in the end it turned out to be a small collection.

Away: Summer cottage in the family library for a large family

Croma Design Inc.

Moving from philosophy to action
Try doing a quick mental audit of the paintings, posters, and drawings you currently have. Ask yourself: what really subjective meaning do you put into them? What role can their location play? What features of your daily life do they reflect? What is subjective for you in this picture: what emotions and memories does it touch? Who is the author and why might this be important to you?

With this mindfulness exercise, you can make some amazing discoveries about yourself. And maybe look at old images with new eyes.

About Leona Smith 115 Articles
Hello! My name is Silke and this is my travel blog. I want to show you fascinating places off the beaten track, give you a gentle introduction to history and culture, and help you get around Berlin. After 13 years in Sydney and Andalusia, I now live in Berlin, Germany. I am a travel writer, translator and book author. Read more about me here.

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