Winter discounts are a great opportunity to replenish your wardrobe cheaply. For this period in all stores in Europe, from luxury brands to the mass market, prices are falling by 50-70%. We will tell you when discounts start in each country, share life hacks and useful addresses that will help you buy the things you like even cheaper.

London, December 26 – late January

In England, winter discounts begin the day after Christmas, December 26 or a day later. There is no official end date for discounts – they last four weeks and end at the end of January. The main shopping streets are Oxford Street, Regent Street and Bond Street. Independent fashion stores are concentrated on Carnaby Street. St. Martins Courtyard in Covent Garden is becoming increasingly popular. In the west of the city are the largest malls in Europe – Westfield London and Westfield Stratford with 250 stores and 50 restaurants.

Round-trip flight in January: from 10 264 rubles

Photo: Paris Winter Sales

Paris, January 10 – February 20, 2018

Paris has a variety of shops and boutiques for every taste and budget, ranging from Hermes, Christian Louboutin, Louis Vuitton and ending with inexpensive mass market. Luxury brand boutiques are located on the Champs-Elysees, Place Vendome, Saint-Germain-des-Prés and Faubourg Saint-Honoré. More affordable shops are located on Boulevard Haussmann, Grand Boulevard and Les Halles. Youth fashion centers – Rue de Rivoli and Marais.

Round-trip flight in January: from 11 761 rubles

Photo: Winter Sales in Milan

Milan, 5 January – 6 March 2018

Milan is the capital of high fashion in Italy, famous for huge discounts on luxury goods, whose stores are located in the Vittorio Emanuele gallery and the surrounding streets: Via Montenapoleone, Via della Spiga, Via Sant Andrea. Another shopping center with more affordable prices is located in the Duomo area: Corso Venezia, Corso Buenos Aires. Corso di Porta Ticinese is home to many independent fashion boutiques and young designers.

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Round-trip flight in January: from 6 562 rubles

Photo: Brussels Winter Sales

Brussels, 3 – 31 January 2018

Brussels is home to famous brands from Chanel and Louis Vuitton to Max Mara, as well as hundreds of small boutiques ranging from vintage to innovative design. Most of the shops are concentrated on Avenue Louise and Waterloo Boulevard. Rue Antoine Dansart is home to independent fashion and Belgian designer shops. The largest mall in Brussels is City2 on Neuve Street, where 104 stores are gathered under one roof. Most of the souvenir and home furnishings boutiques are located in the Royal Galleries of Saint Hubert, Brussels’ oldest and most beautiful shopping arcade, built in 1874.

Round-trip flight in January: from 13 636 rubles

Photo: Madrid Winter Sales

Madrid, 7 January – 7 March 2018

The style of Madrid is difficult to define – it is classic, bright alternative fashion, and vintage. The best boutiques are located on the “Golden Mile” – this is the name of the streets of the Salamanca district with boutiques of branded shoes and clothes and jewelry stores. The biggest discounts are usually with Spanish brands: Massimo Dutti, Zara, Mango, Bershka, Stradivarius. Independent fashion stores are located on Via Fuencarral, Spanish designers are located in the Cuatro Caminos area. Youth fashion is in the Arguelles area, the best shoe shops are in Gran Via.

Round-trip flight in January: from 11 336 rubles

Photo: Winter discounts in Berlin

Berlin, end of January – end of February

Berlin is the capital of Europe’s informal fashion. In addition to well-known brands, you will find here hundreds of boutiques of young designers from all over the world. Since 2005, the order of sales has not been regulated in Germany, and each store decides this issue itself. The biggest discounts usually start at the end of January and last less than a month. The main shopping streets are Kurfürstendamm, Breitscheidplatz, Rateunaplatz and are full of luxury shops (Yves Saint Laurent, Valentino) and famous brands (Max Mara, Zara). In the east of Berlin lies the Friedrichstrasse with boutiques and the huge center of Galeries Lafayette. Most of the designer boutiques and independent fashion stores are located in Quartier 207 and on Schönhauser Allee.

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Round-trip flight in January: from 11 512 rubles

Photo: Winter discounts in Lisbon

Lisbon, 7 January – 28 February 2018

In Lisbon you will find most of the famous brands, vintage shops and the cheapest jewelry in Europe. Most of the brand boutiques and jewelry stores are concentrated in the Chiado area, while the Portuguese designer shops are located in the historic center, in Baixa. You can find shops of democratic brands in the malls of El Corte Inglés, Santro Vasco da Gama and Santro Colombo. The last one is one of the largest in Europe, with 440 stores: from designer brands to democratic brands.

Round-trip flight in January: from 6 562 rubles

Photo: Winter discounts in Barcelona

Barcelona, ​​January 7 – early March 2018

Barcelona is famous not only for its huge selection of brands, but also for much lower prices than in London and Paris. We advise you to buy Guia de Compres (Barcelona shopping guide), where about 500 shops are organized alphabetically and thematically. Another handy new addition to Barcelona is the Barcelona Shopping Line bus route. A one-day ticket costs 10 euros, the number of trips is not limited. This 5 km route takes you through the main shopping streets of Barcelona (Port Vell – Ramblas – Ribera – Barri Gotic – Placa de Catalunya – Passeig de Gracia – Rambla de Catalunya), where most of the city’s shops are concentrated.

The shops of Barcelona’s most quirky designers are concentrated on Riera Baixa and in the Eixample district next to the Sagrada Familia.

Round-trip flight in January: from 9 636 rubles

Photo: Winter sales in Copenhagen

Copenhagen, late December – late February

In the capital of Denmark, shops are allowed to start sales from December 27 to early January, there are no exact dates. Copenhagen, in addition to famous brands, is famous for the shops of young Scandinavian designers, appliances and household goods. The longest shopping street in Europe is located in Copenhagen – the Stroget pedestrian zone, on which you will find hundreds of shops – from Prada and Cerutti to Ekko and Diesel. Store du Nord, a huge mall, sells clothes, appliances and household goods at low prices. The more expensive Illium mall houses Danish designer shops and brand boutiques. In trendy Vesterbro, the Designer Zoo is home to the finest Danish knitwear, jewelry and porcelain. Two huge outlets – Fields and Premier are located in the suburbs of Copenhagen.

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Round-trip flight in January: from 10 279 rubles

* Flight prices are indicated at the time of writing. The cost indicated in the material and the total price may differ.

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